Overtourism is the main problem that the project helps to solve. Overtourism affects the quality of life and tourists experience in Amsterdam, Barcelona, Dubrovnik, Venice, Salzburg and other cities.
My solution is to create a platform for travelers and locals to provide a unique experience in underestimated cities.
2 weeks, Mar 2019
Sketch, Principle, Photoshop, Pen & Paper
Build a digital product based on your vision, research, findings and the UX/UI process you’ve learned throughout the program. Identify a problem that perhaps you or someone you know are facing every day. You can create either an app or a responsive website.
In my user research, I focused on the travel behavior of my target group - frequent travelers, travel bloggers and travel guides. I was interested in how they pick the next destination, how do they share their favorite places and itineraries. From the survey, I got responses from 69 travelers. and interviewed 3 people - travel guide, traveler and long term traveler.
I have read some reports about the overtourism problem. Government departments, travel companies, non-government organizations are aware of this problem and have strategies to manage this. Some of the strategies are regulation of capacities (for example - new hotels) and limitation of access (for example - tickets, taxes, hotels/flats).
For my project, I decided to focus on the following cities from "Protecting your city from overtourism. European city tourism study 2018".
There needs to be a better balance between visitors and locals. No one wants to visit a crowded destination – and no one wants to live somewhere that is overrun with tourists.
Create a platform for travelers and locals to provide a unique experience in underestimated cities. Locals could share their expertise and knowledge hosting events for tourists. Tourists could discover and plan their trips according to events they want to visit and locals they want to meet. The selection of cities is based on research about popular tourist destinations - no popular cities there, no angry locals and no crowds.