About

This is my final project for the Ironhack UX/UI Bootcamp. This project is based on a design thinking process and includes UX and UI design. 

 Overtourism is the main problem that the project helps to solve. Overtourism affects the quality of life and tourists experience in Amsterdam, Barcelona, Dubrovnik, Venice, Salzburg and other cities.

My solution is to create a platform for travelers and locals to provide a unique experience in underestimated cities.

Team
Individual Project

Role
UX/UI Designer

Project Duration
2 weeks, Mar 2019

Tools
Sketch, Principle, Photoshop, Pen & Paper

UX Process

UX Process

Challenge

Build a digital product based on your vision, research, findings and the UX/UI process you’ve learned throughout the program. Identify a problem that perhaps you or someone you know are facing every day. You can create either an app or a responsive website.

User research

In my user research, I focused on the travel behavior of my target group - frequent travelers, travel bloggers and travel guides. I was interested in how they pick the next destination, how do they share their favorite places and itineraries. From the survey, I got responses from 69 travelers. and interviewed 3 people - travel guide, traveler and long term traveler.

Desk research

I have read some reports about the overtourism problem. Government departments, travel companies, non-government organizations are aware of this problem and have strategies to manage this. Some of the strategies are regulation of capacities (for example - new hotels) and limitation of access (for example - tickets, taxes, hotels/flats). 

reports

For my project, I decided to focus on the following cities from "Protecting your city from overtourism. European city tourism study 2018".

cities

Definition

Affinity

Problem

There needs to be a better balance between visitors and locals. No one wants to visit a crowded destination – and no one wants to live somewhere that is overrun with tourists. 

Solution

Create a platform for travelers and locals to provide a unique experience in underestimated cities. Locals could share their expertise and knowledge hosting events for tourists. Tourists could discover and plan their trips according to events they want to visit and locals they want to meet. The selection of cities is based on research about popular tourist destinations - no popular cities there, no angry locals and no crowds.

Mid fidelity wireframes

Screenshot 2019-03-27 at 17.49.34

Style tile

styletile

Final Result

Visual design

explore
screens_description

Booking process animation

Booking process animation

booking-process

Payment

Payment

payment
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